Recently saw a post on Reddit where an e-commerce juice store shows you the content of its juice when you hover over the juice bottle, it’s a really cool image effect that can have a positive effect on you CTR, here is a pure CSS snippet to recreate that effect.
Effect and Images via: greenpress.ca
If you are having trouble with the pen, try the archived copy on GitHub
CSS Image Morph Snippet
See the Pen Morphing Images using CSS by Saijo George (@SaijoGeorge) on CodePen.0